Quick Tip: Make your URLs user-friendly
How many times have you tried to remember the URL of a particular website, but the address had resulted in a jumbled mix of letters, numbers, forward slashes, back slashes, question marks, ampersands, percent signs, dots, dashes, and underscores? Happens a lot, I know, especially with dynamically-generated web documents. These unattractive URLs are not only hard for you to read and remember, but search engines have the same problem with ranking them in a usable and reliable format. Several case studies, including this one from Search Engine Watch, have shown that when a website updates their dynamic URLs to a static form, their search engine ranking improves significantly. (Read more…)